males are spending more money on food, while females are spending on clothing. And half the group said amazon, not walmart , macys or target , was their favorite website for shopping. us teens spend an average of more than seven hours per day on screen media for entertainment, and tweens spend nearly five hours, a new report finds -- and that doesnt include time spent. 90 a week more than boys at the age of 13 to 15 as boys avoid buying soap and cosmetics. Of course, todays teens (mostly gen z) have an impact on what other generations spend money on. Of more than 8,000 teens surveyed, 38 percent reported that theyre actively saving money and 22 percent said they are saving more than they did the previous year. Fifty-seven percent of teens said they are saving money for new clothes while 36 percent are socking away cash to buy a car. Its not just that kids today are much fatter than they used to be. Along with the obvious starbucks expense are extra funds allocated to organic food and restaurants, suggesting teens are getting more choosy with how they spend on food. Todays teenagers are no differentand theyre the first generation whose lives are saturated by mobile technology and social media. In the past, teenagers were a market advertisers largely ignored. Marketing firms have realized brand loyalty starts at a young age and is often carried to adulthood. Teens spend 14x more of their money on food 8x more on books and clothes and twice as much on the entertainment super-category, which includes electronics, movie tickets, concerts, and video games. Well lament no more, because if you were a teenager today youd need the bank.